February 8, 2025 – Scottsdale, Arizona

The WM Open isn’t just one of the biggest golf tournaments in the world — it’s also a stage for innovation. This year, I had the opportunity to photograph Visiolab GmbH’s AI-powered self-checkout unit during their showcase at TPC Scottsdale. The shoot blended product photography, environmental shots, and action captures to highlight how their cutting-edge technology is reshaping the fan experience.

Who is Visiolab?

Visiolab is a forward-thinking company that provides AI-driven self-checkout solutions for large venues like stadiums, universities, and event spaces. Their technology helps reduce wait times, increase revenue, and create a seamless checkout experience for fans and customers.

At the WM Open, their sleek self-checkout system was on display — an ideal setting to show how tech can meet convenience at high-traffic events.

Product Photography in Action

The morning shoot began at TPC Scottsdale, capturing the Visiolab AI self-checkout kiosk in its event environment. The design is modern, clean, and intuitive, which made for compelling product images that could double as both marketing visuals and case study material.

I photographed the kiosk in multiple ways:

Standalone shots of the product to showcase its design.
Environmental photography with fans and staff interacting with the unit.
Detail photos of the interface and hardware.

Bringing the User Experience to Life

One of the most important aspects of this session was staging live-action photos. By photographing real users going through the self-checkout process, we captured the efficiency and convenience Visiolab’s product delivers. These shots are perfect for demonstrating the value of their technology on websites, in presentations, and across social media.

Why This Shoot Matters for Tech Companies

For brands like Visiolab, professional product photography goes beyond aesthetics. Clean, sharp visuals help:

Build credibility with enterprise clients and event partners.
Show the product in a real-world setting.
Provide marketing teams with high-quality assets for campaigns, sales decks, and investor presentations.
Strengthen their digital footprint in competitive markets.

Closing

Photographing Visiolab’s self-checkout unit at the WM Open in Scottsdale was a unique chance to merge technology, sports, and storytelling into one session. The final photos highlight both the product and the fan experience — visuals that will help Visiolab continue to showcase their innovation to partners and clients around the globe.

If your brand or product is launching in Arizona or at a major event, professional photography ensures your story is captured in the best light possible.

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